Freelance Expert Interview
- Go-to-market strategy
- 10-year experience
- < 1 year as a freelancer
- French, digital nomad
Could you explain us your background & where you coming from ?
I am a French national, a biomedical engineer by background. I have spent all of my career abroad – 4 years in the UK and 10 years in Hong Kong. I have covered commercial roles – from national sales to international marketing roles – always in the healthcare industry, with a strong experience working on the Asia Pacific markets.
Could you please let us know more about your expertise, your day-to-day activity as a freelancer in this expertise ?
I offer my expertise of the Asia Pacific markets to healthtech companies and digital marketing agencies willing to expand their business to new markets. This includes working together on business plans, go-to-market strategies and content marketing strategies.
Why did you decide to become a freelancer ?
I have switched from a multinational to a smaller company and quite enjoyed this entrepreneurial feeling of becoming a master of all trades. This was also the opportunity of being able to work from any location and reach out to clients globally.
What are the pros & cons being a freelancer ?
The financial insecurity could be a big con. Freelancing platforms offer security when a contract is signed but this is not the case when going direct. A huge pro though is independency and being able to self-manage all aspects of a business, having to make decisions on a daily basis. This is a powerful learning curve for anything I would like to do next.
What would you say to someone hesitating becoming a healthcare industry freelancer ?
I would say there is no failure- only lessons to be learnt. That being said freelancing is not for everyone, you need to make sure you have the self-discipline.
What is your feeling around healthcare Clients openness to freelancers ?
I found it easier to work with healthcare marketing agencies in B2B than it was to find healthcare company clients at first. Individual freelancers have reduced chances to work with bigger sized companies who might prefer to work with large agencies. Freelancers may be given tasks clients do not want to complete themselves instead of accepting external expertise at a more strategic level and having a long-term collaboration. However there is a trend to accepting more freelancers in the industry.
What do you think about initiative like pharmatch.co ?
This offers the opportunity to find more easily projects matching with my skillset and this niche market. It brings a new and valuable acquisition channel from which I can get multiple clients from one source.
Did you already work with pharmatch.co ? If yes, could you please tell us more about your experience ?
I have completed my profile fairly recently and have not completed a project yet.
How do you see freelancing in healthcare industry in the near future ?
I think with the pandemic people have generally be more open to freelancing and remote work globally, so freelancing in healthcare has attracted more people to become freelancers and more industries to use their services. In healthcare marketing in particular, the variety of skills required to run an omnichannel strategy made it almost impossible to handle internally and external expertise is often needed.