Freelance Expert Interview
- Go-to-market strategy
- 6-year experience
- 3 years as a freelancer
Could you explain us your background & where you coming from ?
French based in Germany since 2010, I studied at Sciences Po in France and Stuttgart in Germany in a double diplom programm.
I started my career in Munich as Corporate Affairs Consultant for the American Fleishman Hillard.
2016 I started at Doctolib in the German founding team.
2019 I started to work as an independant.
Could you please let us know more about your expertise, your day-to-day activity as a freelancer in this expertise ?
Go/No Go (Industry panorama, Legal barriers, Competition, Doing Business in Germany)
Ecosystem Mapping (Partner identification, KOL, Events, Media, Institutions, Federations, Associations)
Go-To-Market (Sales and HR strategy, Product and Sales Deck adaptation, Do’s & Don’ts, “Marque blanche”, Intros with Key Contacts, Review of German: Web Site, Product, Sales Deck, Scripts etc)
Market Entry: POC, first Use Case, German Entity, Recruitment, Office, B2B network activities
Cross-border Merger & Acquisition
Why did you decide to become a freelancer ?
In order to continue to work *with* startups, without working *for* startups 😉
I wanted to be less operational and more on a strategic level, connecting my clients with the right contacts and being at the intersection between France and Germany.
What are the pros & cons being a freelancer ?
– Choosing the people you work with
– Choosing the projects you want to support
– Choosing your way of working with your clients
– Organising your work conditions on your own
– More working hours than as an employee if you consider the admin work + network/personal branding activities
– Difficult to have clear visibility
– No paid holiday/ public holidays, no paid sick leave etc
– Need to be resilient and patient, you don’t have to be afraid of fluctuations !
What would you say to someone hesitating becoming a healthcare industry freelancer ?
There are huge opportunities, great projects and money dedicated to that ! But you have to be sure that you can organize and motivate yourself, also on the long run, because no one will be behind you to check what you do !
What is your feeling around healthcare Clients openness to freelancers ?
Very often and will be more and more in the future !
What do you think about initiative like pharmatch.co ?
Needed in the landscape 🙂
Did you already work with pharmatch.co ? If yes, could you please tell us more about your experience ?
Not yet as a Consultant, but building the PHREE Community !
How do you see freelancing in healthcare industry in the near future ?
Well established, with very specific niches and experts !